VMLY&R Health Adds Walt Geer to Its C-Suite

“It’s PR not ER” and “We’re not saving lives” are a few lines that Walt Geer says the ad industry throws around to convince overworked professionals to take a deep breath, get a good night’s sleep and put their jobs in perspective. But when you work in healthcare marketing, there’s really no room for error—you’re advertising wellness solutions instead of bubble gum, and according to Geer, making a mistake can put someone’s life on the line. The stakes are high, and that’s why he is putting his skills to work as the first chief experience design officer in the space.

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