Titleist has launched a pair of new golf balls.
The Fairhaven, Mass., brand’s third-generation Tour Soft and second-generation Tour Speed showed up at green-grass and off-course retailers across Canada this week.
While the Pro V1 franchise and AVX come out every two years with minimal tweaks based on golfer feedback – “Don’t change anything” is what the R&D team most often hears – Tour Soft and Tour Speed allow Titleist’s ball division a bit more latitude.
Both new iterations have undergone core and cover makeovers to help improve performance.
Tour Speed is particularly intriguing.
Unveiled in 2020 the first generation of the multi-layer product featured a proprietary Titleist Performance Urethane (TPU) cover formulated by Titleist R&D chemists with a 346 quadrilateral dipyramid dimple pattern. Testing the product at that time, I recall it being pretty much as advertised: Plenty of distance and a dependable level of control for the short game.
The script is the same this time around. According to Titleist, this Tour Speed sequel has undertaken advancements for overall consistency, short game control and lower long game spin.
“The key to the development process was successfully reformulating the core and high-flex casing layer to perform in conjunction with the proprietary Titleist Performance Urethane (TPU) cover to our stringent quality tolerances, so the golf ball performs consistently on every shot,” said Frederick Waddell, Titleist’s director of product management in a release.
A high percentage of Team Titleist members tasked with providing the company feedback on its products had positive things to say about Tour Speed’s cover and dimple design according to Mike Madson, senior director, research and engineering.
“The TPU cover material is innovative and best in class,” he said. “We did maintain the 346 quadrilateral dipyramid dimple pattern based on feedback from the Tour Speed golfer who prefers its penetrating mid-flight trajectory and distance.”
To achieve additional distance, that dimple design was incorporated into Titleist’s third version of Tour Soft.
In lockstep with a larger and fast 1.6-inch core and a thin 4CE grafted cover formulation, Tour Soft will have Tour Speed’s level of short-game control and will fly slightly lower due to the construction technique applied. Madson attributes that to the 346-dimple design, which was not on the Titleist’s radar during the research, development and testing process.
“Our team developed many designs and went down a myriad of paths from a research standpoint, but it wasn’t until the Tour Speed golf ball when we tested and determined the quadrilateral dipyramid dimple patter made for a really efficient way to process an injection moulded cover. We never planned to put the same pattern on the Tour Soft and we looked at a multitude of other dimple counts and patterns with the family that might work better. But when it came to optimized ball flight and total performance the 346 pattern was clearly the best,” Madson said.
Titleist Tour Soft will come in White and Yellow (Nos. 1-4) with a price of $44.99 per dozen.
Tour Speed is priced at $49.99 per dozen and will also be made available in White and Yellow (Nos. 1-4).