How Ecommerce Is Putting a Fresh Spin on the Natural Deodorant Category

No one knows you stink on Zoom. Despite the opportunity to take a break from society’s expectations to keep body odor at bay, demand for deodorant in the U.S. has held steady during the pandemic. The category grew 1% to $3.6 billion in 2020, according to figures from consumer intelligence firm NielsenIQ. In 2021, sales…

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