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Crown Media Family Networks Taps iSpot for Ad Measurement—But Not Alternate Currency



Crown Media Family Networks–which includes Hallmark Channel–is the latest company to tap iSpot.tv as its newest ad-measurement partner. But unlike several of its peers, Crown Media isn’t looking for alternative currencies to Nielsen. Top line The deal will allow iSpot to measure creative performance across Crown Media cable networks Hallmark Channel, Hallmark Movies & Mysteries…



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