As the creator economy space continues to swell, more brands are looking for creators to boost their products. For Ivonnie Dulce, group director of social at agency Nexstar Digital, that means a deluge of emails from creator-focused ad-tech companies. “I just give them my fake email,” Dulce said of creator-adjacent startups that approach her and…
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As the Creator Economy Booms, Adjacent Ad-Tech Firms Struggle to Stand Out
