As the Creator Economy Booms, Adjacent Ad-Tech Firms Struggle to Stand Out

As the creator economy space continues to swell, more brands are looking for creators to boost their products. For Ivonnie Dulce, group director of social at agency Nexstar Digital, that means a deluge of emails from creator-focused ad-tech companies. “I just give them my fake email,” Dulce said of creator-adjacent startups that approach her and…

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