As In-Person Events Return, Alcohol Brands Seek to Entertain Consumers With High Expectations

In-person events have returned. That means event-based marketing has, too. “Things are coming back healthy and strong,” said T.J. Mathias, national event marketing manager at Tito’s Handmade Vodka, adding that sponsors are seeing record-breaking ticket sales and attendance at many of the events. For some brands in the alcohol industry, which frequently show up at…

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